Welcome to Good Venture!
Since 2012, we have been building and supporting startups and small businesses to conquer the world. This site is a portfolio and chronicle of social and environmental innovation projects and ventures in London and beyond. As an independent partner to founders and organisations who want to combine profit with purpose, we help them define and communicate, grow and market, and build their communities and impact (see Work). From tech for good, to farm to table, each project has at its core a desire to bring about a sustainable and equitable future by proactively building ventures that combine profit with purpose.
It’s never been more important to do this work. Not only do we have huge problems to solve, and the private sector is waking up to its potential to be part of this work, but consumers are no longer willing to accept interacting with businesses who leave a negative imprint on society and the planet. As economists, marketers and strategists, we believe wholeheartedly that we can continue to develop our economies but doing so in sync with people and planet, if we support the right kind of organisation (see Inspiration).
Creating simultaneous benefit for business, people, nature and communities is a huge challenge for an entrepreneur or business leader. Yet those who do it will hold our future. Companies like Gastromotiva, or the Plastic Bank, show that it's possible. Whole Foods' Ben Mackey writes how it's done (see Reading).
We support companies who share this mindset, using ten years' experience in startups, digital marketing and growth, project management and strategy. We believe in powerful visuals, clear communication and strong brands.
To discuss your project over an informal Skype chat, send us an email here.