Britelives - a marketplace for the older generation


Britelives is opening up an entirely new market, catering to those who are often forgotten in the digital age. The greatest problem for older people in the UK is to find meaningful social activities and services that work for them. A hairdresser that will come to my house, a lunch club where I can meet more people my age, a dentist with easy access for my wheelchair, maybe even a dance at the local community centre. Due to lack of easily accessible information, many sit at home, with severe impact on their mental, and physical, health. Company, and social interaction, literally saves lives. Britelives is the first online marketplace of its kind - curating local services and activities in a way that is accessible for both older people, and their children and carers.

Britelives were in the 2016 cohort at Bethnal Green Ventures.


General advice, Ideation, Storytelling

Lotta H.Comment