Kaakao - the first chocolate sweetened only by nature
Kaakao has a Northern soul, but a global outlook. The first chocolate sweetened only by berries, but managing a sweet taste and very smooth texture, the company is set to reimagine chocolate as a 'guilty habit' - letting anyone enjoy a sweet treat as part of a healthy diet. That includes anyone on an alternative diet - including gluten, dairy and sugar free. Kaakao, before launch, has already had commitments from some of the largest health food retailers in the UK.
Brand Strategy, Storytelling, Ideation