About

Welcome to Good Venture. It’s a meeting place for anyone passionate about the world’s to-do list - also known as the Sustainable Development Goals - responsible business, ESG and profit with purpose.

I’ve created it to highlight the companies I come across, that do great work - big or small, and as an outlet for the inspiration I find along the way, that keeps the flame lit.

As for me - I’m a concerned human being and professional who has helped build several startups and social enterprises, advised many more, and applied my passion also at corporate level. I believe in designing beautiful systems that deliver across planetary, human and growth needs. I believe we need more science and less noise. More scale and less marketing. And I believe each one of us needs to show our kids that in this generation, we act to create the world we want to see.

I’m passionate in particular about food and agriculture, biodiversity, the health aspects of environmental change, and human and child rights in this context. The 1.5°C target underpins all of these.

See Home for the companies I have personally had the good fortune to help. Browse Inspiration for examples of impact startups, larger organisations that create real impact, and other initiatives that give us food for thought. Browse Library for books to provide sustenance along the way. If you want to work together, see Hire.

It’s never been more important to highlight the GOOD that’s happening out there. There is a lot of it. We need optimism, to quote the great Christiana Figueres, if we are to change complex systems and attempt wicked problems. How else would we even get started?

I’m always open to coffee, giving and receiving advice, and collaboration. You can contact me here.

Thanks for visiting!

Lotta Holmberg