What 3 Words & addressing the world

Such a simple idea, dividing the world up into 3 x 3 squares and assigning them each three words. Yet this solution now helps deliver aid, helps friends find each other in the middle of a festival field, and helps Airbnb guests stay with nomadic tribes in Mongolia. In a couple of short years, What 3 Words have created a new system for addressing the entire world, and embedded it with key partners. Imagine where they will be in 10 years.