The Purpose Economy

Aaron Hurst helps us zoom out to see a pattern emerging in our times - a new (fourth) economy centred on purpose. He reveals the mega trends leading to this new reality, and its importance for not only wellbeing but a dramatic shift in how we create value for society. A book that sums up many of elements that are now becoming more prevalent in our lives - choosing careers based on personal purpose, motivating our workforce, 'do what you love', and responsible business. They may seem natural to us, yet this book helps us see how recent this development is.