DoBreathe - on stress, breathing & purpose
Do Breathe wants to breathe the world better, using new biofeedback technology that helps people connect their breathing to their heart rate. Using the science of heart rate variability and resonant breathing, DoBreathe provides the data of how you’re responding to stress, and the guided breathing exercises that help you calm down instantly and find balance.
Their mission is to help good people find regular pockets of time to work with their breath (at their desks, on their commute), get better at coping with worry and overwhelm, and ultimately live more purposeful lives from a practice of regularly checking in with how they’re doing, and their direction of travel.
This at a time when mental health is increasingly coming into focus, and the true cost of the stress epidemic is becoming clearer. Our always-on world, and the climate crisis, are set to provide the backdrop for Do Breathe to create real impact for real people trying to do good work.
Brand Strategy, Brand Messaging, Storytelling